"Key performance indicators" let you know whether or not your business is on track for success. Operating a business without KPIs is like piloting a plane without instruments. KPIs shine a light on performance and reveal which areas in your business need attention.
A key performance indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives. High-level KPIs focus on your overall performance, while low-level KPIs zero in on processes or employees in sales, marketing or at a call center.
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