Traditionally, strategic planning provided a road map for a future that was fairly predictable. The pandemic changed that in a dramatic fashion. Today’s business landscape is fraught with uncertainty, yet we are finding ways to deal with a new normal that is still a work in progress.
Businesses went from just-another-day to crisis management literally overnight. The resiliency businesses showed needs to be part of strategic plans going forward.
Changing Business Strategies
Businesses understand that some of the shifts we’ve had to make will be permanent and that others will be transient. Among the changes we should keep are the following:
Sustainability and Flexibility
Because these changes are so far-reaching, strategizing in this environment needs to address each of these areas.
The new normal is truly a new beginning for businesses. The future isn’t predictable—at least for the foreseeable future — and the world may not revert to pre-pandemic business-as-usual operations. As firms strategize for the future, sustainability means becoming more flexible and finding ways to quickly adapt to a constantly changing business landscape.
If your business needs guidance operating under rapidly changing conditions, contact us today.
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